Through exploring lots of User Generated Content made by fans of various things, I came across the YouTube Community, a group of online video bloggers, who have huge amounts of subscribers and viewers. After watching some videos, I realised that there were certain groups that had the same fans.
Interested in fantasy, books, sci fi.
Content creators: Both male and female (mainly male) 20+
Audience: Mainly female (some male) aged 18+
Most well known youtubers surrounding fan community: John + Hank Green, Charlie McDonnell, Alex Day.
“Beauty Gurus”Interested in make-up, fashion etc.
Content creators: Female 18+
Audience: Female 15-20
Most well known YouTubers surrounding fan community: Pixiwoo, Emma Pickles, Zoella, Fleur, Tanya Burr.
“YouTube New Wave”
Young British Vloggers
Interested in popular music
Crossovers from other groups.
Content creators: Mainly Male 18+ good looking
Audience: Female 13-17
Most well known YouTubers surrounding fan community: Marcus Butler, PointlessBlog, Danisnotonfire, AmazingPhil, Zoella, Charlie McDonnell, Crabstickz, KickThePJ, Jack and Finn.
I decided to settle on the new wave of British YouTubers, because I was intrigued as to why they do have a larger fan base, when the content itself is not necessarily good. Also, they appear in each others videos a lot and are interconnected. They seem to be very commercial and advertise each other and have marketing strategies of their own.
Large Tumblr Presence.
As the YouTubers are interconnected – allowing for “shipping” and “OTPs”
A lot to work with
Basic fan made material on tumblr
Simple minded fans
Arguably shallow – eye candy
Doesn’t require as much understanding of surrounding culture compared to other groups – ie. would have to have deep understanding of doctor who or make up. Just have to pretend I like One Direction to fit in.
In order to test the water, I quickly created a low quality YouTube video of two of the most popular youtubers – shipping name “Malfie” (Marcus and Alfie).
Slow mo topless. Playing on shallowness of following. Test reaction.
250 views. 1 comment.
Would need to market it further to get a better reaction. Get a following of my own. Difficult to self promote on YouTube. Twitter doesn’t have a large amount of fans who appreciate fan made material.
TUMBLR – the way forward.
Plan of Action – create own tumblr account posing as fan, follow other accounts, reblog material, gain followers, then start creating own material.
Successful Material – gifs, images, fanfics.
Videos aren’t very successful.
Tumblr name: “malfiephandom”
Why? Marcus + Alfie = Malfie
Dan + Phil = phan
shipping – pairings name combination. common in tumblr names.
“Real” name: Becca
Why? Common teen girl name
Included in bio: What YouTubers I like, I like One Direction, I follow backWhy? Attracts followers. common interests. allows them to gain a follower when they follow me.
What to reblog: gifs, images of youtubers
Why? fit in with others. make blog appealing to mass.
Who to follow: fan accounts that blog anything to do with YouTubers, with youtuber names in their names, bios etc.
Why? encouraging follow backs similar interests. blog the same things
Screen shots from videos
HIT 500 FOLLOWERS
Notes escalating – reblogs
continue generating followers
receiving messages – “Hi! I love your blog!” etc.
TOTAL NOTES – 737
221,100 views approx